Skip to Content

Award-Winning Mapping Solution

Fuels Bus Company's Hotline System

Esri's mapping solutions are now powering the customer service hotline at The Kowloon Motor Bus Company (1933) Ltd. (KMB), Hong Kong's largest bus company. The new Intranet-based information portal -- Digital Map Passenger Enquiry System -- harnesses Esri's advanced mapping technology to revolutionize the storage, retrieval, and presentation of information to hotline staff. The system won "Best Technology Innovation in the Contact Centre World Awards 2007", and “Special Achievement in GIS Award 2008 - KMB Hotline Digital Map Passenger Enquiry System”.

The map-based system enables hotline operators to respond customers swiftly on the exact location of interchange point.

The map-based system enables hotline operators to quickly locate and identify the most suitable bus route to his or her desired destination. In addition, the current traffic conditions including up-to-the-minute information on bus service operations can be given. All information is displayed on an on-screen map, operators no longer spend time thumbing through a street directory and looking up timetables. Mapping software from Esri includes ArcGIS Server and ArcGIS for Desktop Advanced, and is supported by Esri China (Hong Kong) Limited.

The operator can select various criteria to find the optimal bus route for customer.